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Your Data in the Eyes of the Beholders: Design of a Unified Data Valuation Portal to Estimate Value of Personal Information from Market Perspective

Kassa, Yonas Mitike and Gonzalez, Jose and Cuevas, Ángel and Cuevas, Rubén and Marciel, Miriam and González, Roberto (2016) Your Data in the Eyes of the Beholders: Design of a Unified Data Valuation Portal to Estimate Value of Personal Information from Market Perspective. In: The 11th International Conference on Availability, Reliability and Security (ARES 2016), 31 Aug – 2 Sep 2016, Salzburg, Austria.

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Abstract

Nowadays Internet companies that offer valuable services "for free" are becoming ubiquitous. Users benefiting from these services have to expose their personal information through these services as they utilize them. On the other hand, personal information is becoming a merchandisable commodity, venues that sell personal information by auction are emerging. One of these markets is in the form of advertising systems. Despite being a lucrative business, the hoarding of user personal information by commercial companies is a growing issue primarily because of its non-transparent nature. In this paper we present a data valuation portal that shades light on what kinds of personal information is on market and the financial value of it.

Item Type: Conference or Workshop Papers (Paper)
Uncontrolled Keywords: Advertising, Facebook, Portals, Google, Crawlers, YouTube, Cost accounting, advertising economy, online advertising, privacy, personal data, data transparency.
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Yonas Yonas Kassa
Date Deposited: 25 Jan 2017 14:29
Last Modified: 16 Jun 2017 12:08
URI: http://eprints.networks.imdea.org/id/eprint/1510

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